yoreh® Engagement Proposal
Where yoreh Sits Today
The audit (May 7) was unusually positive on the technical side. yoreh.co is fully crawlable by every major AI bot, Shopify is auto-publishing the agent commerce layer (llms.txt, agents.md, MCP endpoint), and the hardest part of AI visibility — being readable at all — is already solved. Most stores at this stage are not.
The remaining work is content and a slower authority play. The homepage needs a real H1 and a brand definition block. The catalog needs four duplicate SKUs and two placeholder pages archived. The schema layer needs FAQPage and HowTo. Press, reviews, Wikidata, and founder content run in parallel over a quarter.
This proposal sketches two engagement shapes — both one-time, sized to fit the work without compounding into ongoing overhead. Pick the one that matches how much of the strategic anchor set you want closed out alongside the on-site work.
The technical foundation is solid. The job is a focused content sweep, the right schema, and starting the authority levers that have long lead times.
The Four Layers, In Sequence
AI search visibility is a different discipline from traditional SEO — different surfaces, different feedback cycles, different failure modes. The work that actually moves the needle lives at four layers, and they have to be sequenced. Skip the foundation and the rest compounds in the wrong direction.
- Layer 1 — Crawler accessibility & structured data. AI bots have to be able to read your site, and the structured data has to accurately describe what you are. For yoreh, Shopify handles most of this already — the gap is FAQPage and HowTo schema that aren't in place yet, plus a few hygiene items (robots.txt, archived placeholders).
- Layer 2 — Entity graph. AI systems disambiguate brands using a graph of relationships: founders, category, related entities. Wikidata is the canonical reference most of them check. yoreh has no Wikidata record today, which is why brand answers from AI are thin or absent.
- Layer 3 — Citation density. AI cites venues, not pages. Most of the visibility signal in your category lives in third-party venues AI treats as authoritative — for jewelry, that's customer reviews (Trustpilot, Judge.me), editorial content, and longform that talks about your materials, craft, and origin. Building presence in those venues over time is what compounds.
- Layer 4 — Counter-misinformation & measurement. Existing fabrications or wrong attributions in AI memory don't disappear when you publish new content. For yoreh this is a smaller issue today (small brand = AI doesn't have much wrong info, just thin info), but the measurement layer flags it the moment it starts appearing.
Each layer depends on the one below it being right first. The rest of this proposal is structured around shipping these layers in order — on-site fixes (Layer 1), the Wikidata draft (Layer 2), the Content & Editorial Strategy and Customer Review Strategy (Layer 3), and the AI Visibility Platform scan (which surfaces Layer 4 issues if they appear).
Two Ways To Run It
Both kits include the AI Visibility Platform scan so you start with a real before-state. The difference is whether you want the full strategic anchor set or just the on-site essentials.
Every fix from the audit, ready to ship in Shopify — either paste-ready for you to deploy, or we ship it directly if you grant us Shopify admin access. Plus the strategic anchors that build authority signal over months: Wikidata, a Content & Editorial Strategy mapping yoreh's full content territory, and a Customer Review Strategy. Plus an AI Visibility Platform scan to lock your before-state.
- Homepage H1 + brand definition block — the canonical two-sentence answer to "what is yoreh." This is what AI assistants quote when introducing the brand in their answers.
- 10 FAQ Q&As wrapped in FAQPage schema — 925 silver, gold vermeil, lunar meteorite authenticity, ring sizing, care, returns, ethical sourcing. FAQPage schema is structured data that lets AI pull these answers directly into responses when buyers ask the same questions of ChatGPT.
- Ring sizing + care guides rewritten with HowTo schema — HowTo schema tells AI "this is a step-by-step guide" so it can be cited in answers like "how do I measure my ring size." Right now these guides are unstructured and invisible to AI.
- Meet-the-team page upgrade with Person schema — structured data linking Fin and team to LinkedIn and Instagram so AI knows who the founders are. Named, verifiable founders weight heavily for citation.
- robots.txt with explicit Allow blocks for the seven major AI bots — the "you may read this" signal AI crawlers look for first. Without it, conservative bots default to "stay out."
- Product-archive checklist — flags the four duplicate SKUs and two placeholder pages that confuse AI's understanding of your catalog. One-click instructions for cleanup.
- Wikidata entity draft — Wikidata is the canonical entity database AI assistants reference. yoreh has no record today, which is why AI answers about the brand are thin or absent. Pre-filled record ready to submit (you submit; we provide the entry).
- AI Visibility Platform scan + dashboard — one scan across 30–50 prompts on ChatGPT, Claude, Gemini, Perplexity. You see exactly what each AI says about yoreh today (and what it gets wrong), so future improvements are measurable. Locks your before-state.
- Content & Editorial Strategy — this is Layer 3 citation work mapped out: 5 topical clusters covering yoreh's full AI visibility territory (~30–35 articles), priority order of the 7 highest-leverage pieces to write first, 4 paste-ready article briefs as proof-of-concept, plus publishing cadence recommendations. Strategy doc you reference; the writing itself lives in a future engagement.
- Customer Review Strategy — reviews on Trustpilot or Judge.me are venues AI cites for jewelry sentiment, so getting them systematically matters. Strategy includes platform recommendation (Judge.me vs Trustpilot for yoreh's stage), 3–4 ready-to-deploy email templates for Klaviyo or Shopify Email, and setup instructions. You install once; it runs on autopilot.
- 45-min walkthrough call — we go through the deliverables and the AI Visibility dashboard live with you, so you can see your before-state before you commit.
- Full delivery via shared Notion + ZIP
Walk-away clause: if the walkthrough call doesn't land the deliverables you expected, don't pay the second 50%. The risk on delivery sits with us, not you.
The on-site essentials only, ready to ship in Shopify — either paste-ready for you to deploy, or we ship it directly if you grant us Shopify admin access. Plus your AI Visibility Platform scan so you can see your before-state. This is Layer 1 work without the Layer 2/3 anchors. The fastest, cheapest path to "AI can read yoreh accurately." Wikidata, the Content & Editorial Strategy, and Customer Review Strategy wait for a future engagement.
- Homepage H1 + brand definition block — paste-ready. The canonical answer to "what is yoreh" that AI assistants quote.
- 10 FAQ Q&As wrapped in FAQPage schema — structured data that lets AI pull your answers directly into responses about jewelry care, authenticity, sizing, etc.
- Ring sizing and care guides converted to HowTo schema — tells AI "this is a step-by-step guide" so it can be cited in "how do I measure my ring size" answers.
- robots.txt explicit Allow blocks for the seven major AI bots — the "you may read this" signal AI crawlers check first.
- Product-archive checklist — flags the four duplicate SKUs that confuse AI's understanding of your catalog. One-click instructions for cleanup.
- 1 AI Visibility Platform scan + dashboard — your before-state across ChatGPT, Claude, Gemini, Perplexity. You see exactly what AI says about yoreh today, so future improvements are measurable.
- 30-min walkthrough call — we go through the deliverables and the dashboard live with you.
- Wikidata entity draft
- Content & Editorial Strategy (cluster map + priority + 4 briefs + cadence)
- Customer Review Strategy (platform pick + email templates + setup guide)
- Person schema for the team page
- The work itself + the measurement layer that shows you what moved. We don't promise specific recognition percentages or citation timing — AI training cycles are outside our control. What we promise is that you see what's changing in real time, and that the strategy responds to it.
What's Included Where
| Deliverable | B — Quick-Start | A — Kit |
|---|---|---|
| Homepage H1 + brand definition block | ● | ● |
| FAQ Q&As with FAQPage schema | 10 | 10 |
| Ring sizing + care guides as HowTo schema | ● | ● |
| robots.txt explicit Allow blocks | ● | ● |
| Product-archive checklist | ● | ● |
| Walkthrough call | 30 min | 45 min |
| Person schema for team page | — | ● |
| Wikidata entity draft | — | ● |
| AI Visibility Platform (Scan + Dashboard) | 1 scan | 1 scan |
| Content & Editorial Strategy (cluster map + priority + 4 briefs + cadence) | — | ● |
| Customer Review Strategy (platform pick + email templates + setup guide) | — | ● |
| Delivery | 7 days | 14 days |
| Investment | €500 one-time | €1,000 one-time |
How An Engagement Runs
Option A — Implementation Kit (14 working days)
On-site content drafted
FAQ Q&As, ring sizing + care guide rewrites, homepage H1 + brand definition block, team page upgrade. Schema templates assembled (FAQPage, HowTo, Person). robots.txt drafted.
Strategic anchors prepared
Wikidata entity draft prepared, ready to submit. Customer Review Strategy drafted — platform pick, email templates for Klaviyo or Shopify Email, setup guide.
AI Visibility Platform scan run
Prompt set built around yoreh's categories. Competitor tracking configured. Dashboard provisioned. First scan executed across ChatGPT, Claude, Gemini, Perplexity — your before-state is locked.
Content & Editorial Strategy assembled
5 topical clusters covering yoreh's full AI visibility territory. Priority order of the 7 highest-leverage articles. 4 paste-ready article briefs. Publishing cadence recommendation.
Handover & delivery
45-min walkthrough call. Full delivery via shared Notion + ZIP. Dashboard walked through live so you see your before-state alongside the deliverables.
Option B — Quick-Start Kit (7 working days)
On-site content drafted
Homepage H1 + brand definition block. 10 FAQ Q&As. Ring sizing + care guide rewrites. Schema templates assembled (FAQPage, HowTo).
Infrastructure + scan
robots.txt drafted. Product-archive checklist prepared. AI Visibility Platform scan executed across ChatGPT, Claude, Gemini, Perplexity. Dashboard provisioned.
Handover & delivery
30-min walkthrough call. Dashboard walked through live. Delivery via Notion + ZIP.
Quick Answers
50% on engagement start, 50% on delivery for both kits. Wire or card via Stripe.
Walk-away clause: if the walkthrough call doesn't deliver what you expected, don't pay the second 50%. The risk on delivery sits with us, not you.
Whoever owns Shopify admin available for the walkthrough call. Access to the Shopify theme (or we can send change instructions if you'd rather paste them in yourself).
We send the 1-page agreement and Stripe link within 24 hours of you replying. Kickoff the same week.
Next Step
You've already done the hard part. The technical foundation at yoreh is genuinely better than most stores at this stage. What's left is small but key for your success, and the authority levers we're starting take long enough that starting now beats starting in three months.
I want it to actually fit where yoreh is right now. If A or B isn't quite right, just let me know and we can adjust scope based on your needs.
Cristoforo