On-site
Content Pack

Placement rule across the pack: inject each JSON-LD block as <script type="application/ld+json"> in the relevant template, keep the visible text identical to the schema text (AI reads the visible HTML first), and use one canonical Organization id everywhere: https://yoreh.co/#organization.

The audit found the homepage carries no H1, and the visible H2s are placeholder text ("landing page", "landing page2", "Landing page 3"). Add a real H1 and a two-sentence definition block near the top of the HTML, and replace the placeholder H2s with the real section headings. The brand-definition sentence is mirrored in the Organization schema description (item 05); keep the two identical.

This is the canonical answer to "what is Yoreh." It names the brand, the founder, the material and the categories, so the brand cannot be described without those facts. Note what it deliberately leaves out: no location. The baseline scan found that every model told a jewelry brand named Yoreh placed it in Bali, and none identified the US entity. Asserting a founding city here would reinforce the read we are trying to unwind. Bali stays in the copy where it is factually true and useful, as the workshop the pieces are made in, on the FAQ, warranty and returns pages.

• Recycled 925 Silver Jewellery replaces "landing page".
• Featured Jewellery replaces "landing page2".
• Smart Ring Jackets for Oura & RingConn replaces "Landing page 3".

Keep headings descriptive and specific. Each should say what the section actually is.

Publish the visible Q&A on the page AND inject the matching JSON-LD. These are the ten that shipped. Two changed after you confirmed the gold spec, and two were swapped: the meteorite-authenticity question came out, because it is gated on the Certificate of Authenticity wording we still have not seen, and a customs and duties question went in, because it is a real pre-purchase question your worldwide shipping raises and nothing about it is unverified.

• 1. Does Yoreh's sterling silver tarnish, and is it hypoallergenic?
  Yoreh jewelry is solid recycled 925 sterling silver, which is nickel-free and hypoallergenic for most wearers. Like all sterling silver it can tarnish over time from air and moisture, which wipes off with a polishing cloth. Yoreh's oxidized pieces are darkened on purpose and are meant to age.
• 2. Do the smart ring jackets come in gold?
  Yes. Yoreh's gold pieces are the smart ring jackets: recycled 925 sterling silver finished in 18k gold. The rest of the collection is recycled 925 sterling silver.
• 3. Will I pay customs or import duties?
  At checkout you can choose a prepaid-duty option, so any import duties and taxes are paid upfront and your order arrives with nothing more to pay. If you prefer not to prepay, duties are collected by your local carrier on delivery, following your country's rules.
• 4. Do Yoreh's smart ring jackets affect my Oura ring's accuracy?
  No. A Yoreh smart ring jacket slides over your smart ring and leaves the underside sensor window fully exposed, so your Oura or RingConn keeps taking accurate readings. A cover only affects accuracy if it blocks the sensors or fits loosely, which the YRH jackets are designed not to do.
• 5. Which smart rings do Yoreh jackets fit?
  Yoreh smart ring jackets are made for the Oura Ring (Gen 3, 4 and 5, and Ceramic) and RingConn (Gen 2 and 3). You select your smart ring model and your ring size (US 4 to 15) when you order, and each jacket is cast to fit that specific ring.
• 6. How do I find my ring size?
  Yoreh rings and jackets use US ring sizes 4 to 15. You can measure at home with a strip of paper or an existing ring using the steps in Yoreh's ring size guide. For smart ring jackets, match the jacket to the size of the smart ring you already wear.
• 7. How should I care for my Yoreh jewelry?
  Store your Yoreh piece dry and away from perfume and chemicals, and wipe silver with a polishing cloth to remove tarnish. Oxidized silver and gold-plated pieces should be cleaned gently without abrasive polish. Meteorite-set pieces should be kept away from prolonged water. Full steps are in Yoreh's care guide.
• 8. How long does a Yoreh order take, and what does shipping cost?
  In-stock pieces dispatch within one business day, and made-to-order pieces (including all smart ring jackets) are handcrafted and dispatch within 14 to 21 days, often sooner. Delivery then takes about 5 to 7 business days. Yoreh ships worldwide with free tracked shipping on every order.
• 9. What are Yoreh's return and warranty policies?
  Yoreh accepts returns within 30 days of delivery on unworn pieces in original packaging, though engraved and personalized items are final sale. Every piece also carries a one-year warranty covering defects in materials and workmanship. To start either, email hello@yoreh.co with your order number.
• 10. Where is Yoreh jewelry made, and is it sustainable?
  Every Yoreh piece is made by hand in our Bali workshop using traditional lost-wax casting, in recycled 925 sterling silver. Recycled silver reuses existing metal rather than newly mined material, which is a real part of how the pieces are made. Yoreh doesn't hold a formal sustainability certificate, so we describe this plainly rather than as a certified claim.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {"@type":"Question","name":"Does Yoreh's sterling silver tarnish, and is it hypoallergenic?","acceptedAnswer":{"@type":"Answer","text":"Yoreh jewelry is solid recycled 925 sterling silver, which is nickel-free and hypoallergenic for most wearers. Like all sterling silver it can tarnish over time from air and moisture, which wipes off with a polishing cloth. Yoreh's oxidized pieces are darkened on purpose and are meant to age."}},
    {"@type":"Question","name":"Do the smart ring jackets come in gold?","acceptedAnswer":{"@type":"Answer","text":"Yes. Yoreh's gold pieces are the smart ring jackets: recycled 925 sterling silver finished in 18k gold. The rest of the collection is recycled 925 sterling silver."}},
    {"@type":"Question","name":"Will I pay customs or import duties?","acceptedAnswer":{"@type":"Answer","text":"At checkout you can choose a prepaid-duty option, so any import duties and taxes are paid upfront and your order arrives with nothing more to pay. If you prefer not to prepay, duties are collected by your local carrier on delivery, following your country's rules."}},
    {"@type":"Question","name":"Do Yoreh's smart ring jackets affect my Oura ring's accuracy?","acceptedAnswer":{"@type":"Answer","text":"No. A Yoreh smart ring jacket slides over your smart ring and leaves the underside sensor window fully exposed, so your Oura or RingConn keeps taking accurate readings. A cover only affects accuracy if it blocks the sensors or fits loosely, which the YRH jackets are designed not to do."}},
    {"@type":"Question","name":"Which smart rings do Yoreh jackets fit?","acceptedAnswer":{"@type":"Answer","text":"Yoreh smart ring jackets are made for the Oura Ring (Gen 3, 4 and 5, and Ceramic) and RingConn (Gen 2 and 3). You select your smart ring model and your ring size (US 4 to 15) when you order, and each jacket is cast to fit that specific ring."}},
    {"@type":"Question","name":"How do I find my ring size?","acceptedAnswer":{"@type":"Answer","text":"Yoreh rings and jackets use US ring sizes 4 to 15. You can measure at home with a strip of paper or an existing ring using the steps in Yoreh's ring size guide. For smart ring jackets, match the jacket to the size of the smart ring you already wear."}},
    {"@type":"Question","name":"How should I care for my Yoreh jewelry?","acceptedAnswer":{"@type":"Answer","text":"Store your Yoreh piece dry and away from perfume and chemicals, and wipe silver with a polishing cloth to remove tarnish. Oxidized silver and gold-plated pieces should be cleaned gently without abrasive polish. Meteorite-set pieces should be kept away from prolonged water. Full steps are in Yoreh's care guide."}},
    {"@type":"Question","name":"How long does a Yoreh order take, and what does shipping cost?","acceptedAnswer":{"@type":"Answer","text":"In-stock pieces dispatch within one business day, and made-to-order pieces (including all smart ring jackets) are handcrafted and dispatch within 14 to 21 days, often sooner. Delivery then takes about 5 to 7 business days. Yoreh ships worldwide with free tracked shipping on every order."}},
    {"@type":"Question","name":"What are Yoreh's return and warranty policies?","acceptedAnswer":{"@type":"Answer","text":"Yoreh accepts returns within 30 days of delivery on unworn pieces in original packaging, though engraved and personalized items are final sale. Every piece also carries a one-year warranty covering defects in materials and workmanship. To start either, email hello@yoreh.co with your order number."}},
    {"@type":"Question","name":"Where is Yoreh jewelry made, and is it sustainable?","acceptedAnswer":{"@type":"Answer","text":"Every Yoreh piece is made by hand in our Bali workshop using traditional lost-wax casting, in recycled 925 sterling silver. Recycled silver reuses existing metal rather than newly mined material, which is a real part of how the pieces are made. Yoreh doesn't hold a formal sustainability certificate, so we describe this plainly rather than as a certified claim."}}
  ]
}
</script>

Google retired FAQ rich results in 2023, so these will not show as rich snippets, but the structured data and the visible answer-first copy remain valuable for AI answer engines. The visible Q&A is the part that earns citations.

Yoreh rings use US ring sizes 4 to 15, measurable at home in a couple of minutes. Publish the visible numbered steps AND inject the JSON-LD; keep them identical.

If unsure, the reader is told to email hello@yoreh.co with the finger or smart ring they are sizing for, and Yoreh will help them choose.

The distinction to keep sharp, per your note: a jacket is sized to the smart ring itself, not to the wearer's finger. There is no separate jacket size. If someone knows their Oura or RingConn size, they know their jacket size, and that is the whole answer. Regular Yoreh rings use standard US sizing (4 to 15), which is where the measuring methods above apply, and where the free ring-sizing guide already on your site should be linked. Keeping these two paths visibly separate is what stops a buyer measuring their finger and ordering the wrong jacket.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to find your Yoreh ring size",
  "description": "Measure your ring size at home in US sizes 4 to 15, and size a Yoreh smart ring jacket to your Oura or RingConn.",
  "step": [
    {"@type":"HowToStep","name":"Measure a ring you own","text":"Take a ring that fits the finger you want and measure its inside diameter in millimeters, then match to a US size."},
    {"@type":"HowToStep","name":"Or measure with paper","text":"Wrap a paper strip around the base of the finger, mark the overlap, measure the length as circumference, and divide by 3.14 to get the diameter."},
    {"@type":"HowToStep","name":"Account for swelling","text":"Measure at the end of the day and size up if you are between sizes."},
    {"@type":"HowToStep","name":"Size a smart ring jacket","text":"Order the jacket in the same US size as your Oura or RingConn, and select your smart ring model so it is cast to the right profile."}
  ]
}
</script>

Every Yoreh piece is solid recycled 925 sterling silver, some oxidized, some set with lunar meteorite, and the smart ring jackets available finished in 18k gold. Publish the visible numbered steps AND inject the JSON-LD; keep them identical.

For repairs or questions, the reader is directed to hello@yoreh.co. Yoreh pieces carry a one-year warranty against defects in materials and workmanship.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HowTo",
  "name": "How to care for your Yoreh jewelry",
  "description": "Care steps for Yoreh recycled 925 sterling silver, oxidized silver, gold-plated, and lunar-meteorite pieces.",
  "step": [
    {"@type":"HowToStep","name":"Store it dry and separate","text":"Keep pieces dry in their pouch or box, away from other jewelry so they do not scratch."},
    {"@type":"HowToStep","name":"Keep chemicals away","text":"Put jewelry on after perfume, lotion, and sunscreen, and remove it before pools and hot tubs."},
    {"@type":"HowToStep","name":"Clean polished silver","text":"Wipe polished silver with a soft polishing cloth to remove normal tarnish."},
    {"@type":"HowToStep","name":"Clean oxidized silver gently","text":"Wipe darkened pieces with a soft dry cloth only. Do not use polish or dips, which strip the finish."},
    {"@type":"HowToStep","name":"Care for gold-plated pieces","text":"Wipe gold-plated pieces with a soft dry or slightly damp cloth. Never use abrasive polish or silver dip, as it wears the gold layer."},
    {"@type":"HowToStep","name":"Care for meteorite-set pieces","text":"Keep lunar-meteorite settings away from prolonged water and clean around the stone with a dry cloth."}
  ]
}
</script>

Only the founder is surfaced for the entity and schema work. Do not add other team members to the Person schema or the meet-the-team copy. Use https://yoreh.co/#organization as the canonical id everywhere; the Organization description matches the homepage brand-definition block (item 01).

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://yoreh.co/#organization",
  "name": "Yoreh",
  "legalName": "Yoreh Supply LLC",
  "alternateName": "yoreh®",
  "url": "https://yoreh.co",
  "logo": "https://yoreh.co/[PATH_TO_LOGO].png",
  "description": "Yoreh is an independent jewelry brand founded by Fin Matson, handcrafting minimalist pieces in recycled 925 sterling silver. The range spans rings, chains, pendants, and bracelets, plus smart ring jackets that turn an Oura or RingConn into fine jewelry. Objects that become identity, for those who don't blend in.",
  "foundingDate": "2023",
  "founder": {"@id":"https://yoreh.co/#fin-matson"},
  "knowsAbout": ["smart ring jacket","Oura ring accessories","RingConn accessories","recycled sterling silver jewelry"],
  "address": {"@type":"PostalAddress","streetAddress":"5830 E 2nd St, Ste 7000 #26987","addressLocality":"Casper","addressRegion":"WY","postalCode":"82609","addressCountry":"US"},
  "email": "hello@yoreh.co",
  "sameAs": ["https://www.instagram.com/yoreh.co","https://www.linkedin.com/company/yoreh%C2%AE/","https://id.pinterest.com/yorehco/","https://www.facebook.com/profile.php?id=61554739820432","https://www.youtube.com/@yorehco"]
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "@id": "https://yoreh.co/#fin-matson",
  "name": "Fin Matson",
  "jobTitle": "Founder & Creative Director",
  "worksFor": {"@id":"https://yoreh.co/#organization"},
  "knowsAbout": ["jewelry design","smart ring jackets","photography"],
  "sameAs": ["https://www.instagram.com/finmatson/"]
}
</script>

Why there is no foundingLocation. This is the single most consequential omission in the pack, so it is worth being explicit. The baseline scan found that once a model is told Yoreh is a jewelry brand, every answer places it in Bali and not one identifies the US entity. Asserting a founding city in structured data would harden exactly that read. So the schema states what is verifiable and load-bearing, the registered US entity and address, and stays silent on where the brand began. Silence is recoverable. A wrong assertion in structured data is treated as authoritative and is not.

On the rest: legalName is the registered entity and appears only here and in policy pages, never as the public brand name, which stays "Yoreh". The sameAs links are load-bearing for the entity graph and are all verified live profiles. Fin's sameAs is his Instagram only, per your instruction not to use LinkedIn. Keep name as "Yoreh" and alternateName as "yoreh®" to disambiguate from the similarly-named Miami brand "Yordy."

Most of the noise is already set to draft (not public), so it is not actively hurting AI visibility. The two placeholder pages are the live exception and the priority. Clean the rest to tidy the catalog.

Also replace the homepage placeholder H2s (handled in item 01). On the audit count: the May audit cited "four duplicate SKUs and two placeholder pages" from the then-public catalog. That count was too aggressive, as the Tycho case above shows. Since then most genuine duplicates were moved to draft, so the current live noise is smaller. The two placeholder pages are the remaining public issue; the rest is housekeeping, and one item on the original list turned out not to be an issue at all.

The audit confirmed Yoreh already serves 200s to GPTBot, PerplexityBot, ClaudeBot, and Google-Extended. Shopify auto-generates robots.txt; to customize it you add a templates/robots.txt.liquid file that renders the default rules and then appends the custom AI block. Do not hand-write the whole file; keep Shopify's defaults and append.

{%- for group in robots.default_groups -%}
  {{ group.user_agent }}
  {%- for rule in group.rules -%}
    {{ rule }}
  {%- endfor -%}
  {%- if group.sitemap != blank %}
  {{ group.sitemap }}
  {%- endif %}

{% endfor -%}

# --- AI assistant crawlers: explicitly allowed ---
User-agent: GPTBot
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: Applebot-Extended
Allow: /

• GPTBot, OAI-SearchBot, ChatGPT-User (OpenAI).
• ClaudeBot (Anthropic).
• PerplexityBot (Perplexity).
• Google-Extended (Google Gemini).
• Applebot-Extended (Apple Intelligence).

Optional extended set (same Allow: / blocks for maximum coverage): anthropic-ai, Claude-Web, Perplexity-User, Amazonbot, Bytespider, CCBot, cohere-ai, Meta-ExternalAgent.

After deploying, confirm the live file at https://yoreh.co/robots.txt shows the AI block and still contains Shopify's default rules and the sitemap line. This closes the audit's promised "robots.txt with explicit Allow blocks for the seven major AI bots" item.