How We’d Grow Yoreh

All in prices, not add ons stacked on each other. You are choosing one line, not adding them up. Your ad budget is separate at every level and paid to the platforms directly. Everything we connect is read only.

A normal month at Found is roughly two pieces published a week and eight researched pitches. Some months more. In a month where the numbers say one page is doing the damage, fewer pieces and more fixing, and we tell you why before we change it. Content and outreach never go to zero, because they only work by compounding.

At Proven, the reports get a front end. One view built around your business instead of five dashboards built around someone else’s, so checking something on a Tuesday does not mean logging into Meta, Google, Search Console, Shopify and GA4 and holding the answer in your head. The reports stay the judgement. This is where you go to look something up yourself.

Every number you act on today is produced by whoever is being measured. Four systems report on your business and each one sees a different slice of it.

Two overstate and two understate, and by how much is specific to your account. That is why the first thing we do is measure the gap rather than assume it. Typically only 60 to 75 percent of a European store’s revenue can be traced to a source at all. The gap is not a fault. Not knowing it is.

What changes when it is read as one picture

• You find out what you are paying for twice. A campaign can look excellent on its own dashboard and be buying customers that organic, email or repeat custom were already going to bring you. On its own the number never shows this. Against everything else, it does.
• You find out which channel introduces and which one closes. A channel that looks weak on last click and strong on first click is bringing you customers who buy later. Cut it because the dashboard says it underperforms and you starve everything downstream.
• You find out what the free channels already won. The content and outreach in Found bring people in for nothing, this month and in two years. The moment you can see both, you can stop paying for the queries they have already taken.
• You find out what each range actually earns. The platforms optimise toward revenue and have no idea what anything costs you to make, so they push your highest priced range. Gold sells for more and earns you less. Judged on revenue it looks like your best performer.
• And one number stays true whatever breaks. Revenue divided by spend needs no pixel, no cookie and no consent, so it survives every tracking change. It is the anchor everything else gets checked against.

Before any of it, a baseline audit of your tracking and attribution. What the pixel and the consent wiring are actually doing, whether product costs are filled in, and what share of your revenue is traceable at all. Everything after that is measured against it, which is what separates “advertising got worse” from “a tag stopped firing”.

The decisions it puts in front of you

• Which campaigns are earning their place, and which are not. What each one actually costs you per order once real margin is taken off, rather than the return the platform reports about itself.
• Where the next euro should go, and where it should come from. In most months there is money sitting in campaigns that are not earning it. Moving it costs nothing, and it is the first thing we look for.
• What your break even actually is. Per range and overall. Below that line an extra euro of advertising costs you money, and without the number you cannot tell a good month from a bad one.
• Whether a slowdown is the creative, the audience, the offer or the auction. Four different causes that look identical in a return column and need opposite responses.
• How much more a campaign could absorb before it stops working. Asked before you add budget rather than after. Putting money into a saturated campaign buys repetition, not reach.
• All of it per channel, then across every channel at once. Inside one platform the numbers are only ever comparable with themselves. Read together you can see which channel deserves the budget instead of which one reports best.

Niek, who you have been working with on the theme, runs an ecommerce business called The Producer School. Everything in this proposal has been running inside it for 120 days: the same reports, the same break even work, the same monthly verdict.

• It got there by moving money, not by adding it. The default recommendation every month is reallocate, and the budget only goes up once a test has shown there is room. That is the same order we would run here.
• Profit grew slower than revenue, and that is the honest shape of scaling. Add budget and the ratio comes down while the absolute number goes up. That trade was profitable every month. The figure that would signal a problem is profit flattening while revenue climbs. It did not.
• The Producer School is not a jewellery brand and its margins look nothing like yours. It sells digital products. You make physical objects to order in three materials at three different costs and post them worldwide. That difference is the exact thing the analysis spends most of its time on.
• So what carries over is the method, not the result. We are not telling you that you will grow 70 percent. We are telling you this is not the first time we have run it.

A part time person who could do all of this costs €2,500 to €4,000 a month, and you get one generalist. An agency doing the ads alone is €1,500 to €3,000, and most also take a cut of what you spend.

• No number, no date. Anyone who tells you the percentage you will hit by a certain week is guessing. We promise the measurement stays consistent, so you can see what moved and by how much.
• On ads we are a read, not a rescue. We can tell you where the money is going and what to change. We cannot promise a cheaper order.
• We count pitches, not placements. An editor decides that, not us.
• Some months nothing is conclusive. At around a hundred orders a month, ordinary variation is bigger than most of the changes you will see. When a number cannot be told apart from noise we say so rather than dress it up as a finding.
• You can stop. Found is month to month for a reason. If this is not earning its place, say so rather than quietly resent the invoice.

• Your rebuilt store goes live. Included in what you already paid. This happens whatever you decide here.
• You pick a level, or you do not. Running it yourself with the playbooks you already have is a real option.
• Week one is the setup check, on Measured and Proven, before any reporting starts. It is what makes every later comparison mean something.
• We scan at week six and week twelve. Included whatever you choose. Week twelve is the honest before and after, and the right moment to look at the spend together.

Easier to talk it through. Email cristoforo@nodeagency.ai and we will find a time.